RESEARCH & DEVELOPMENT

Case Study 01

TWG Tea by Brandon

Not only a tea outlet, they have a restaurant and personalised ice cream with tea flavours, reaching out to not only working and retired adults but kids.

They also sell individually packaged tea or one can purchase ready made ones at the outlets.

They have many different types of packaging which carries the TWG logo strongly. People from afar can tell it is from TWG by its colour and dinstinctive oval shape of the logo around the bold logo.

Not relying on advertisements much, it gives people the impression that they do not need advertisements and rely purely on the quality of the tea (which they emphasise) to attract people. And through that, the word of mouth.

The grandeur of the restaurants emit the classiness of having tea and brings one back to the olden days, almost back to the era of 1837, where it started.

 Info can be found at www.twgtea.com

Case Study 02

Handburger by Dorries

Mind Mapping

Group discussing during tutorials

Mood Board

Inspired by swirls and curls as it relate to ice cream.

Inspired by paper crafts as reference from handburger branding.

Art Direction

• 80s to 90s
• non eco friendly
• non-halal 

Colour Scheme

Clean and simple

Exploration of Slogan / Tagline

• It meant no harm
• The truth beneath 
• Just this once
• The only deception in bite size
• Tease by arousing
• Less guilty to your lies
• You only live once
• Its a sin not to feel sinful
• Between ice cream & fries lies obession
• Obey your cravings
• Obey your curiosity 
• Can't stop lying
• Sometimes you just gotta lie
• You teach us how
• Reveal your true colour

Vision

• To create a novelty from average food

Mission

• To serve bizarre in a conventional way

Sketches

Product Development

Pardon the bad drawing,

• using the concept of brush dipping into tins of paint as fries in a cone dipping into ice cream or vice versa
• The brush as fries and cone and ice cream as paint
• probably can use the different kind of paint as the different flavour of ice cream

 

 

- dorries - 

- russell -

- shawn - 

- brandon -

Logo Explorations

In combination of "Handburger's" simplicity and Mood-board 1,

We've came out with a draft look of the logo. This is not the final, might require more developments and explorations.

- Russell -

- Szes -

- Dorries -

- Shawn -

LOGO+SLOGAN EXPLORATION

-Shimin-

If i tell a lie, only i know. Unless i tell you the 'lies' is inverted, you won't know.

- Brandon -

References

Discussion Progress

WHITE LIES \\ 5 Jan 2012

DEADLINE: 1 Feb 2012 (most probably will extend due to CNY)

Packaging – Joanne, Szeli, Metta

•        Including Food Menu

Marketing (POS) – Shawn, Brandon, Clairin

•         Interior
•         Application of logo
•         Marketing ideas
•         Branding
•         Finalize the slogan
•         10 white lies

Advertising – Russell, Dorries, Shimin, Roger

•          posters
•         web
•         direct mailer
•         multimedia (play dough idea?)
•        Logo

Suggestions & Question raised

Location

- TOWN (scape / cineleisure)

– If landmark is ideal can create shop front outside eg, esplanade

Franchising (secondary)

- eg, expanding of menu, within 3km from train station, the t&c & advises, how food is pack.

- easy to franchise, mcdonalds, ben&jerry

Directions

- Drips of white spots on shirt, photography?

- Something along the branding (white lies)

- Quirky, Funky & funny

- Colour palette

- Enhance the strokes of logo, strokes can be fuller (icecream)

-  Telling a story!!

- Styling for print ad

- Play dough

- Illustration (Flipping of paper to achieve effects)

- Storyboard of sketches

- Stock motion (animated scene)

* What would people achieve when they come to white lies?

Brand personality

- styling, lifestyle, who will be our endorsement? (Johnny depp?)

- The noose personality? (mix personality)

- Relieving of youth??

- Quirky, Funky & funny

SLOGAN/TAGLINE SELECTION

• Kindly ADD your slogan if you have any and VOTE for your choice by Friday, 6 Jan 2359. Tyvm!

• Just this once
• The only deception in bite size
• Tease by arousing
• Less guilty to your lies
• You only live once
• Its a sin not to feel sinful
• Between ice cream & fries lies obession
• Obey your cravings - 1
• Obey your curiosity 
• Can't stop lying
• You teach us how
• Revel - Revel it, Reveal your true color, Revel the truth

Colour References

7 Deadly Sins (vices and tendacies of misdeeds) -- Colour Reference

- colours of 7 sins on ice cream

Comments? :)

Green - ENVY

Violet - PRIDE

Red - WRATH (anger/hatred/rage)

Light Blue - SLOTH

Blue - LUST

Yellow - GREED

Orange - Gluttony

ALL colours suggested are subjective as different culture depicts colour in many ways.

Website to link : 7 Deadly Sins Represented

Confirm Color Scheme - 11 Jan 2012

Letterhead & Business Card

Product Packaging Developments

Idea Development 01: 

Idea Development 02:

Idea Development 03:

Idea Development 04:

Idea Development 05:

Final Packaging Development [Dine In]:

Final Packaging Development [Dine Out]:

Final Packaging For 1st Presentation:

Menu

Development

Poster

Development